# Causal AI Discovery: Maximize Data Insights with Howso

Josh Cadorette  
November 21, 2024

Howso’s Causal AI

## **Unlock the What, How, and Why of Your Data with Causal AI Discovery**

When it comes to artificial intelligence, most systems are adept at answering one critical question: **what is happening in your data?** These insights are often useful for identifying patterns, tracking performance, and making projections. But while the “what” tells you _that_ something occurred, it leaves out two crucial components of decision-making: the **how** and the **why**.

At **Howso**, we’re reshaping the role of AI through **causality**. Causal AI doesn’t stop at explaining what’s in your data; it reveals the underlying mechanisms (the how) and the drivers (the why) behind the outcomes, empowering you to make informed, actionable decisions.

[Uncover Howso’s Causal AI](https://www.howso.com/about-us/#contact)

### **Why the “What” Isn’t Enough with Causal AI Discovery**

Traditional AI excels at predictive analytics—spotting trends and making forecasts based on historical data. For instance, a conventional AI might tell a retail company that sales of a particular product are declining.

While this insight is valuable, it doesn’t answer critical questions:

• **Why are sales declining?**  
• **How could interventions reverse this trend?**  
• **How could alternative strategies create a different outcome?**

Without understanding the how or the why, businesses are left to guess or rely on incomplete data to take corrective actions. This is where **Howso’s Causal AI** comes in.

### **From What to How and Why: The Power of Causal AI Discovery**

Our platform builds on a robust framework that provides a 360-degree view of your data, focusing on three key dimensions:

1. **What to do**  
2. **How to do it**  
3. **Why do it**

We establish these key dimensions through seven different ways.

* * *

**Interventions: Determine the consequences of alternate actions**

Causal AI helps you explore the outcomes of various decisions before making them. By simulating different interventions, you can confidently choose the action that aligns with your goals, minimizing risk and maximizing impact.

* * *

**Rationalizations: Explain why certain actions are better than others**

Not all strategies are created equal. Rationalizations provide context by showing why a particular course of action outperforms others, helping stakeholders understand the reasoning behind recommendations.

* * *

**Counterfactuals: Evaluate alternatives to the current factual state**

Ever wondered what could have happened if you had taken a different route? Counterfactuals let you explore “what if” scenarios, enabling you to learn from past decisions and optimize future strategies.

* * *

**Pathways: Understand interrelated actions to achieve outcomes**

Complex goals often require a sequence of actions. Pathways map out these steps, showing how each action contributes to the overall objective. This clarity enables more strategic planning and execution.

* * *

**Intuition: Capture expertise, tacit knowledge, and known conditions**

Sometimes, the numbers only tell part of the story. Intuition in Causal AI integrates human expertise and domain-specific knowledge with computational insights. This ensures that your decisions are not only data-driven but also contextually aware and nuanced.

* * *

**Confounders: Identify irrelevant, misleading, or hidden influences**

Confounders can distort your analysis by introducing noise or bias. Causal AI identifies and isolates these factors, ensuring that your insights are accurate and grounded in reality.

* * *

**Root Causes: Detect and rank the causal drivers of an outcome**

To solve a problem effectively, you need to address its root cause. Causal AI pinpoints and ranks the primary factors behind your outcomes, allowing you to focus on what truly matters for sustained success.

* * *

### **The Future of AI-Driven Decisions**

In today’s fast-paced world, understanding the _what_ is no longer enough. Organizations need tools that provide the full picture: the **what**, the **how**, and the **why**. With Howso’s Causal AI, you gain the power to not only understand your data but to act on it with confidence and precision.

Are you ready to move beyond traditional AI and harness the full potential of your data? Let Howso’s Causal AI guide you on the journey from insight to impact.

### If you’d like to learn more about how Causal AI can help your organization, drop us a note **[here](https://www.howso.com/about-us/#contact)**.

• • •